According to this ABA Journal article, Massachussets lawyer, James Sokolove, is the biggest spender on legal advertising in the country — including Florida, where his print ads intentionally only use basic block lettering. He spent $20 million on advertising in 2007 alone. In this Boston Magazine article that he prefers to spend downwards of $1,500 per tv ad rather than produce a higher quality ad — finding them both equally as effective.
Despite his national advertising presence, including places like I-95 and the Florida Turnpike, Sokolove reportedly “no longer tries any cases” and, historically, “he’s argued only one case before a jury; it was back in the 1970’s and he lost.” The articles cited above indicate that his firm is “keeping tabs on some 10,000 referred cases…”
The Massachusetts Law Weekly Blog “The Docket” reported that Sokolove’s firm is for sale despite the fact that “the assets would include virtually no attorneys as Sokolove refers the many calls his ads generate to a network of hundreds of other lawyers.”
A member search on the Florida Bar website did not reveal Mr. Sokolove is a Florida lawyer. The Law Offices of James Sokolove, LLC is a Florida business entity but no Florida address is given. A search on Sokolove’s website did not reveal a Florida office.